Who Owns Jacuzzi Unlimited? The Louie Barletta Story

Quick answer: Jacuzzi Unlimited was founded in September 2023 by Louie Barletta and Jeff Davis, and it is part of Sidewalk Distribution, the skater-owned distributor formed after the collapse of Dwindle Distribution. Louie spent two decades as one of enjoi's defining riders and later its brand manager - and in 2026 he bought enjoi back from private equity ownership, making the two brands sisters under one roof.

Who is Louie Barletta?

For twenty years, Louie's name has been synonymous with skateboarding's more imaginative side. He was one of the defining riders at enjoi Skateboards, then its brand manager - building a reputation for skating that was serious about craft but never too serious about itself. If you grew up on video parts where creativity mattered as much as consequence, you grew up on Louie's side of skateboarding.

Why did he start Jacuzzi Unlimited?

When Dwindle Distribution - the longtime home of enjoi, Madness, and Blind - came to an end under Bravo Sports/Transom Capital ownership, that chapter closed for everyone. Jeff Davis had filmed for enjoi through those final days. Rather than let the spirit disappear with the company, Louie and Jeff built Jacuzzi Unlimited from the ground up in September 2023: independent, rider-first, and unmistakably theirs.

Jacuzzi launched as part of Sidewalk Distribution alongside Opera Skateboards and Slappy Trucks - a distributor built by the skaters who lived the Dwindle era, not the private equity firms that ended it.

What makes a Jacuzzi board a Jacuzzi board?

The decks are built for performance first, but every graphic is a canvas. Louie's surreal, mystical visual style - equal parts dreamlike and mischievous - runs through the entire line. These are boards riders keep on the wall long after the grip wears out, and ride hard while it lasts. Browse the current line in our skateboard decks collection.

Who rides for Jacuzzi?

The team is built for range, not just resume: Caswell Berry and Nestor Judkins bring technical precision, Jackson Pilz brings a transition-focused approach, and riders like Andrea Benitez and Dru James round out a roster that reflects skateboarding's full spectrum rather than one narrow style. Their boards live in the pro decks collection.

And the enjoi connection?

In 2026 the lineage came full circle: Louie bought enjoi - the panda-logo brand he helped build in its earliest days - back from private equity ownership, reuniting it with Jacuzzi Unlimited as sister brands under Sidewalk Distribution. Read the full story on our enjoi page, or see what enjoi is making now.

Quick answers

Who owns Jacuzzi Unlimited? Co-founders Louie Barletta and Jeff Davis, under skater-owned Sidewalk Distribution.

When was Jacuzzi Unlimited founded? September 2023.

Is Jacuzzi related to enjoi? Yes - since Louie bought enjoi back in 2026, they are sister brands under Sidewalk Distribution.

Where can I buy Jacuzzi boards? Direct from jacuzziunlimited.com or at your local skate shop.